Contact Us
Contact Us

Quality talent evaluates multiple opportunities before choosing where to invest their careers. Your employer value proposition articulates the authentic, compelling reasons they should choose your organisation, and stay. We help you uncover what genuinely differentiates your employee experience, then translate those insights into clear, credible positioning that resonates with the talent you need to attract.

Your EVP impacts every talent metric..

Organisations with clearly defined authentic employer value propositions achieve measurable advantages across talent acquisition and retention:
50% 43% 28% 2X
Reduction in cost-per-hire Lower cost-per-hire vs. weak employer brands Reduction in time-to-fill Higher offer acceptance rates

 

Yet most organisations struggle to articulate their unique employment offer beyond generic claims about "great culture" or "career growth." Authentic EVPs grounded in real employee experience create genuine differentiation in competitive talent markets.

The foundation of compelling EVPs.

Strong employer value propositions aren't manufactured from marketing aspirations, they're discovered through analysis of authentic organisational attributes that resonate with quality talent.

Clear Mission & Purpose

Mission that provides meaningful work context, connecting daily contributions to organisational impact and societal value.

Genuine Development Opportunities

Specific pathways for skill development, career progression, and capability building, not generic promises but structured programs and investment.

Leadership Quality

Leaders who develop their people through coaching, transparent communication, and genuine investment in team success and wellbeing.

Work-life Balance

Flexible approaches that respect personal circumstances, trust-based frameworks for where, when, and how work happens effectively.

Values Alignment

Organisational values reflected in daily decisions and behaviours, not poster statements but genuine frameworks guiding how work gets done.

Recognition & Award

Meaningful acknowledgment of contributions, specific appreciation, fair compensation, and understanding of individual impact on organisational success.

Cultural Authenticity

Culture that reflects actual lived experience, psychological safety, honest feedback, learning from setbacks, and continuous improvement.

Evidence based EVP development.

We don't manufacture EVPs from organisational aspirations or marketing preferences. Before recommending positioning, we assess your actual employee experience, competitive context, and target talent expectations.

Our methodology uncovers authentic differentiators that create genuine competitive advantage in talent attraction and retention.

PHASE 1

Understanding your reality

PHASE 2

Crafting your EVP

PHASE 3

Deploy
We conduct comprehensive research to understand your authentic employee experience and competitive positioning:

  • Leadership and stakeholder discovery workshops
  • Employee experience research across tenure, function, and level
  • Exit interview analysis and alumni perspective gathering
  • Competitive EVP analysis and market positioning audit
  • Target talent expectation research and decision criteria mapping
  • Current employer brand perception assessment
Deliverables
Research insights report with EVP foundation recommendations		 We synthesize research insights into clear, compelling employer value proposition:

  • Core EVP positioning statement development
  • Key messaging pillars and supporting narratives
  • Proof point identification and authentic story frameworks
  • Value proposition validation with employee and candidate audiences
  • EVP articulation guidelines for internal and external communication
  • Differentiation strategy and competitive positioning
Deliverables
EVP positioning framework and messaging guidelines		 We translate EVP into practical application across recruitment touchpoints:

  • Careers page content strategy and messaging
  • Role advertisement templates and positioning
  • Interview experience alignment and hiring manager guidance
  • Offer presentation frameworks and value articulation
  • Onboarding experience connection to EVP promises
  • Internal launch strategy and employee activation plan
  • Measurement framework and performance tracking
Deliverables
EVP activation toolkit and implementation roadmap

 

EVP solutions matched to your needs.

  EVP FOUNDATION EVP DEVELOPMENT EVP TRANSFORMATION
Scope Core positioning development Foundation + Validation + Guidelines End-to-end strategy + creative expression + full activation
What's included
  • Discovery workshops with leadership and key stakeholders
  • Employee sentiment analysis and experience research (surveys, focus groups)
  • Competitive market benchmarking and positioning analysis
  • Core EVP positioning statement development
  • Key messaging pillars and proof points
  • Implementation recommendations and activation roadmap
 Everything in EVP Foundation plus:
  • Comprehensive competitor EVP analysis and differentiation strategy
  • Target talent persona development and expectation mapping
  • EVP validation testing with employee and candidate audiences
  • Detailed messaging frameworks for key talent segments
  • Communication tone and voice guidelines
  • Internal employee activation strategy and launch plan
  • Hiring manager training curriculum and materials
 Everything in EVP Strategic Development plus:
  • Comprehensive external market research and candidate insights
  • Creative concept development and EVP visual expression
  • Complete careers page content development and design strategy
  • Role advertisement template library and copywriting
  • Video and photography creative direction for EVP storytelling
  • Employee advocacy program design and activation
  • Interview and onboarding experience redesign
  • Multi-channel activation plan (social, content, paid media) 
  • Performance measurement framework and analytics dashboard
  • 6-month optimisation support and brand health monitoring
Ideal for Organisations needing clarity on their authentic employment offer and foundational value proposition. Organisations ready to develop comprehensive EVP positioning with validated messaging and activation guidance.     Organisations undertaking complete employment value proposition transformation with comprehensive activation.
Deliverables
  • Research insights report
  • Core EVP positioning framework
  • Messaging guidelines document
  • Implementation roadmap    
 Everything in Foundation plus
  • Validated EVP messaging framework
  • Talent segment messaging variations
  • Communication guidelines and templates
  • Internal launch strategy and materials
  • Hiring manager training program    
 Everything in Strategic Development plus
  • Creative concept and visual expression guidelines
  • Complete content library (careers page, ads, templates)
  • Video and photography creative assets
  • Employee advocacy program and materials
  • Measurement framework and analytics
  • Ongoing optimisation support

 

How we develop authentic EVPs

Step 1 Stakeholder Discovery Structured workshops with leadership, HR, and cultural influencers to understand strategic direction, organisational values, and aspirations.
Step 2 Employee Experience Research Quantitative surveys and qualitative interviews with employees across tenure, function, and hierarchy to understand actual experience vs. perception.
Step 3 Competitive Intelligence Comprehensive audit of competitor EVPs, positioning strategies, messaging, and market perception to identify differentiation opportunities.
Step 4 Target Talent Insights Research with priority talent segments to understand expectations, decision criteria, and what genuinely influences employer selection and retention.
Step 5 EVP Synthesis Integration of all research into core employer value proposition, the authentic, compelling reasons quality talent should choose and remain with your organisation.
Step 6 Validation & Refinement Testing EVP positioning with employee and candidate audiences, gathering feedback, and refining messaging for maximum resonance and credibility.

 

Measurable impact from EVP investment.

Attraction Efficiency Offer Success Retention Impact Cost Efficiency
  • Improvement in qualified candidate applications
  • Reduction in cost-per-hire through stronger attraction
  • Reduction in time-to-fill for quality candidates
  • Improved candidate quality and cultural fit alignment
  • Higher offer acceptance rates
  • Improvement in quality-of-hire scores
  • Enhanced ability to attract passive talent
  • Reduced compensation premiums required to secure candidates
  • Improvement in first-year retention rates
  • Reduced regrettable attrition among high performers
  • Stronger employee engagement and organisational commitment
  • Improved employer review ratings and reputation
  • Lower cost-per-hire vs. organisations without clear EVP
  • Reduced reliance on expensive recruitment agencies
  • Lower recruitment marketing spend through organic attraction
  • Improved return on talent acquisition investment

 

Commonly asked questions.

Remember